Friday, December 3rd 2004

Germany on Fire!

Mozilla Europe has successfully published an ad for Firefox in FAZ, one of Germany’s largest papers according to Tristan Nitot. The concept of the ad is similar to what has been planned for the NYT Firefox ad. Spiegel Online has an informative article [translation] covering the push. They write (if I understand Google correctly) that the heading ‘Fire!’ is used in the meaning ‘Attack!’, as well as symbolizing the passion of Mozilla developers. Nice touch.

It’s great to see that these campaigns really are getting a lot of coverage around the world. I presume it’s quite possible that more people learn of Firefox through the secondary publicity an ad like this generates, than through the ad itself.

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